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"WITHOUT promotion SOMETHING

TERRIBLE HAPPENS... NOTHING!"- P.T BARNUM

Below-the-line advertising possesses the ability to establish a deep and captivating bond with consumers. Tarryn's proficiency in guiding BATSA to strategically imprint its brands in consumers' consciousness through a unique below-the-line strategy has empowered her to seamlessly extend this approach to the liquor industry.

CAMPAIGN POSTERS
These are just a handful of some of the campaign posters that were designed for various promotions that have run. The competition name, logo, mechanics & prizes were conceptualized, designed, and supported by the following point of sale material: Wobblers, Bunting, Flyers, Entry Forms & Entry Bins.
 

Grants Whisky, Hansa Pilsner, Firstwatch Whisky, 100 Reserve Whisky & Castle Lager

SUPPORTING CAMPAIGN POINT OF SALE
Scratch Cards, Entry Forms, Wobbers, Neck Tags, Branded Money, Flyers, Brochures, Entry Boxes, Table Talkers, Drip Mats, Coasters, Banners & Instore Branding, Display Cases and Branded Clothing, etc...

Heineken, Amstel Lager,Grants Whisky, Glenfiddich, 100 Reserve Whisky, Stretton's Gin, Firstwatch Whisky & Castle Lager

TRADE PROGRAMMES
Trade Brochures, Neck Tags, Competition Posters, Table Talkers, Desk Calenders for Call Centre Staff, etc

Pederberg Winery

CONSUMER CURRENCY & TRADE BROCHURE
Consumer currency and Information pack in the form of a swivel brochure designed for bar staff

Grolsch Beer

EVENT MATERIAL
Posters, Programmes, Event Branding, Tshirts, Flyers & Email Invites

Sedgwicks Old Brown Sherry

POINT OF SALE & GIFT BOX PACKAGING
Posters, Flyers & Gift Boxes with a bottle & shot glasses

Stroh Rum

WORK PRODUCED HAS INCLUDED THE FOLLOWING //

 

  • Concepts for traditional store & bar based promotions, which outline the roll-out mechanics in the form of visual concept boards

  • Activation Campaigns

  • Point of Sale 

  • Trade Programmes

  • Branding

  • Car Branding

  • Invitations

  • Packaging

  • Emailers

  • Powerpoint Presentations etc.

  • Facebook Content

  • Digital online video's

 

OVER THE YEARS TARRYN HAS HAD THE PRIVILEGE OF WORKING ON THE FOLLOWING LIQUOR BRANDS //

 

Heineken, Primus, Mützig Lager, Mützig Lite, Mützig Class, Mützig Bock, Turbo King, Amstel Lager, Amstel Royale, Castle Lager, Hansa Pilsner, Carling Black Label, Grolsch, Hunters Edge, Hunters Dry, Windhoek Lager Beer Society, Guinness, Smirnoff Ice, Brutal Fruit, Jameson Whisky, Glenfiddich, Firstwatch Whisky, Grants, Balvenie, 100 Reserve Brandy, Stroh Rum, Stretton’s Gin, Hendricks Gin, Pederberg Winery, Jordon Winery, Remy Martin & Sedgwicks Old Brown Sherry to name but a few…

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