"Marketing IS NO LONGER ABOUT THE STUFF YOU MAKE, BUT THE STORIES YOU TELL" - SETH GODIN
With extensive experience collaborating with British American Tobacco on brands such as Rothmans, Peter Stuyvesant, and Dunhill, Tarryn has refined her expertise in navigating these demanding "dark" markets. This proficiency has continuously propelled her approach to integrated campaigns to the forefront, particularly when partnering with alcohol brands. Tarryn excels in crafting strategies that captivate the senses and encourage consumer engagement, ensuring brands create memorable moments that resonate deeply.

SPECTACULAR CONSUMER EVENTS
Peter Stuyvesant, British American Tobacco

CONSUMER EVENTS & ENGAGEMENT
Together with coming up with the concepts for the CRA & Consumer Events for Peter Stuyvesant, other elements like Playing cards, Pack Inserts, Splat Packaging for Cigarette Packs, and Match Boxes, etc were conceptualized and designed.
Peter Stuyvesant, British American Tobacco

INTERNAL MAREKTING & DESIGN COLLATORAL
With every Peter Stuyvesant Campaign that was conceptualized & launched, came the marketing aspect of launching it first internally. Using unique staff engagements we aimed to turn the BASTA staff into Brand Ambassadors. Design elements for various campaigns comprised of Trade Presenters, Staff Competitions, Internal Posters & Branding, and Staff Gifts which were anything from uniquely branded Desk Calendars, Note Pads and Pens, etc.
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Peter Stuyvesant, British American Tobacco

DIRECT MARKETING PACK DESIGN
For 3 consecutive years, I worked on the Red Cross Children's Hospital Art Auction Benefit. Each year a new theme was briefed and the auction catalogue, event branding, invitation packs, and brochures were conceptualized, designed, and produced around that year's theme. The theme showcased above is "Pandora's Box".
For Peter Stuyvesant consumers, direct marketing packs were designed outlining a competition that would be running for the brand.
The unique box included designed fridge magnets and clues to the competition.
Red Cross Children's Hospital & Peter Stuyvesant, British American Tobacco

CONSUMER LOYALTY PROGRAMME
Glenfiddich Consumer Event conceptualized and marketing & print collateral designed.
This included the programme's logo, invitations, a business directory, certificates, loyalty cards, branding, and gift packs.
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Glenfiddich
Tarryn's professional experience spans a wide range of projects, from crafting Integrated Trade Incentive Campaigns to orchestrating Spectacular Consumer Events and devising Unique Staff Engagements that transform employees into effective Brand Ambassadors encompassing internal staff, sales teams, and trade partners. Additionally, Tarryn specializes in developing detailed step-by-step plans and innovative concepts for Activations and Promotions, alongside creating distinctive and cutting-edge branding solutions.
Her role involves conceptualization, strategic planning, execution, and designing of collateral for experiential campaigns that leave a lasting impact, aiming to strengthen emotional connections between consumers and brands, foster loyalty, and influence purchase decisions.
Tarryn presents visual and conceptual strategies to clients with a comprehensive roll-out plan. Crimson DSGN's core objective is to breathe life into brand strategies by enhancing a company's brand proposition and reputation through the delivery of fresh and distinctive concepts that set their brands apart from the competition.
EVENT COLLATERAL CAN INCLUDE //
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DM Packs
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Loyalty Cards
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Certificates
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Programmes
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Goodie Bags
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Corporate Gift Sourcing and Branding
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AV Art Direction
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Corpoarte Powerpoint presentations
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Branding (Banners, Signage, Flags, Clothing, Bar Accessories etc)
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Event Invites (interactive digital & print)​